To be the Purveyor of Gearto those whoplay,work,and servewith passion
Our founders launch OpticsPlanet.com in 2000, pioneering the offering of high-performance technical gear - specifically optics. The website's unique features pair with a focus on building a platform. Key features of the platform include a content system that attracts visitors and customers organically through search engine optimization, a rich array of merchandising capabilities, and fulfillment through an extensive supply chain – all working together to ensure a tremendous user experience.
Based on the tremendous success in catering to an underserved vertical looking for high-performance technical gear, the company expands into two additional markets in 2004 with EyewearPlanet.com and LabPlanet.com. While the products offered by each individual store differ greatly, to this day, both websites cater to passionate, demanding consumers who demand high-performance gear from a knowledgeable source.
Before 2004, the company became a destination of choice for many institutional buyers/customers organically, due to the wide selection offered. The opportunity existed to cater further to the institutional market, including the military and public safety, and add significant growth opportunities for the company. Government & Institutional sales continue to be a strong source of growth and opportunity that the company is uniquely capable of capitalizing on.
Incredible success creates a number of "good to have" problems, such as needing space to build-up the team. Growing sales and the rapidly expanding platform demanded dramatic expansion in headcount. In 2006, the company opens a new, state-of-the-art campus just outside of Chicago that functions as the company's headquarters today.
We expand development efforts into Europe in 2008 to position the company to capitalize on a growing market of skilled, technical, and talented engineers and eCommerce specialists, and to support the company's eBusiness platform around-the-clock. Now, Ecentria Labs has teams working out of locations all over the globe, all united in the common goal of maintaining and advancing the platform.
Leveraging technology, infrastructure and human capital, in 2009 we offer a proprietary white-label turn-key eCommerce Solution called PBE (Powered by Ecentria.)
In 2010, we launch Dvor as the first private sales site offering "gear". While numerous stores existed (and many no longer exist!) that offered fashion and other soft goods, Dvor was the first-to-market private sales venture that offered high performance, technical products and provided a unique competitive advantage for Ecentria in the industry. To this day, Dvor complements and enhances the value proposition of our overall offering to customer, and synergizes positively with our flagship store OpticsPlanet.com.
Continued growth created both a problem and an opportunity – there simply was not enough warehouse space to support our demand. To solve this problem, in early 2014, we acquire Rockpoint Logistics, and with it add a state-of-the-art distribution center located in Aurora, IL with over ten times the space that we previously had available for warehousing and fulfillment. Rockpoint Logistics is now a fully-integrated part of the company's technology enabled e-Business platform.
After more than a decade of bootstrapped growth, we successfully complete a Series A investment round, partnering with Morgan Stanley Expansion Capital. Their portfolio has historically included Zappos, Blinds.com, and a number of other high profile technology firms.